Not All Avocados Are Created Equal. Meet the Hass.

A little history, a lot of flavor, and the avocado variety behind HASSY.

Let's talk about avocados. Not just any avocados. The Hass avocado.

You probably know it as the one with dark, bumpy skin and that incredibly creamy green center. It's the avocado you mash into guacamole, slice over toast, or eat straight from the skin with a little salt and lime.

But there's a lot more to this little fruit than meets the eye.

First, not all avocados are the same.

There are hundreds of avocado varieties around the world, each with its own characteristics, flavors, and textures.

Some are large with smooth green skin. Others are smaller, with thinner skins and more watery flesh.

And then there's the Hass.

Known for its rich, creamy texture and relatively high oil content, the Hass avocado has become one of the world's most popular varieties.

Its flesh is buttery, its flavor is distinctive, and its versatility makes it a favorite in kitchens everywhere.

But what makes it especially interesting to us is where it grows.

Michoacán, Mexico: Where avocados feel at home.

In the mountains of Michoacán, Mexico, avocado trees grow among volcanic landscapes, rich soils, and a climate that makes the region particularly well suited to avocado cultivation.

Here, growing avocados isn't just agriculture. For many families, it's a way of life.

It's early mornings in the orchards. It's knowing when a fruit is ready to harvest. It's generations sharing knowledge that can't always be learned from a book.

For our family, it's a story that goes back three generations.

Long before HASSY Avocado Oil existed, there were avocado trees, harvest seasons, and a family that knew this fruit inside and out.

And that's where our story begins.

From a little green fruit to a bottle of oil.

Here's something you might not know: avocados are naturally rich in oil.

Unlike many cooking oils that come from seeds, avocado oil is extracted from the fruit's flesh.

And because Hass avocados have a naturally high oil content, they're particularly well suited for making avocado oil.

At HASSY, we use 100% Hass avocados grown in Mexico.

One variety. One region. No blends.

Our High Heat Avocado Oil is naturally refined to create a mild, versatile cooking oil with a high smoke point, perfect for everything from crispy potatoes to your favorite weeknight stir-fry.

And our Extra Virgin Avocado Oil celebrates a different side of the fruit, with a more pronounced avocado flavor that's wonderful for finishing dishes.

Same fruit. Different possibilities.

Why does the variety matter?

Think about olive oil for a moment.

The olive variety, growing region, and production process can all influence the final oil.

Avocados are no different.

The variety of fruit, its maturity, how it's handled, and how the oil is extracted and processed all play a role in the finished product.

That's why we care so much about what goes into every bottle.

We don't think avocado oil should be a mystery.

You should know what fruit it's made from, where it comes from, and who's behind it.

We're avocado people. Always have been.

HASSY didn't start with a trend or a product idea on a whiteboard.

It started with avocado farms.

With a family that has spent decades growing Hass avocados in Mexico. With memories of orchards, harvests, and the people who care for the land.

Today, we're bringing a little piece of that story into kitchens everywhere.

Because to us, avocado oil is more than another ingredient on the shelf.

It's a fruit, a place, and three generations of care.

Every drop has a story. And ours starts with an avocado.

With love,

Martha & Benji

Founders of HASSY Avocado Oil