The story of HASSY doesn’t start in a boardroom, it starts in the sun-drenched groves of Mexico, where our family has been loving avocados for three generations.

Amidst rich soil, hard work, and a whole lot of green passion, the founders grandchildren of the original farmers knew it was time to share that love with the world.

"It all started with our roots (literally). We come from a third-generation family of avocado growers in Michoacán, who know this fruit inside and out" says Benjamin.

After years of nurturing avocados from tree to table, we realized something was missing a clean, high-quality avocado oil.